I think there will come a time when we all look at social media differently.

Maybe I'm getting older. Maybe I'm just spending too much time online. Either way, I've been paying more attention to the way I use social media lately, especially now that I have a lot more free time than usual.

Like most people, I know there's a problem with overconsumption. Endless scrolling, short attention spans, algorithms feeding us content we didn't ask for. We've heard it all before.

But what keeps bringing me back? This question made me think about the kind of content I consume today compared to five years ago.

Back then, I was deep into what I considered funny content, shitposting, and whatever absurd thing the internet was laughing at that week. I was constantly posting memes (I still do, just not as much). Most of my online experience revolved around being entertained, and that's it.

The 'one does not simply' Boromir meme template from The Lord of the Rings

Now, I find myself stopping for completely different things. It could be a photo of a tree with a cool song in the background. A nostalgic football edit. Local news from my hometown. Random stuff like that somehow feels more meaningful to me. It catches my attention more than another meme across my timeline.

But don't get me wrong... I still enjoy the occasional meme or joke, but something changed. And I don't think it's just me. I think it's just the way we share content on social media now... we've all become more aware of what we're putting out there.

Using Multiple Accounts

A lot of people (me included) have gotten more aware of who's seeing and interacting with the stuff they post. You don't need a big following to feel like there's some judgment coming your way.

Like, I'm probably not posting about the time I got drunk at a bar with my friends last week. What would my 'tia' think about that? She'd probably assume I do that every day (I wish), but I'm not blocking her either, lol.

So to avoid feeling uncomfortable sharing certain stuff with "everyone," a lot of people create spam accounts/privates. That's where I've seen the funniest, most organic, and honestly coolest stories from my mutuals. I feel privileged in some ways to be added to them. Like, why are you hiding this version of you from everyone else?

In my case, I use a pretty common replacement for the spam account: my main account, with a close friends list. It's mostly people who won't judge me if I post something really stupid or controversial, plus anyone I've recently started liking or want to get to know better. It still feels like I'm using two accounts.

And I know there are people who have both a close friends list and a spam account. Be careful with those people. What version of themselves are they hiding even from their close friends? Really makes you think...

Anyway, my point is that people use social media to share their lifestyle or persona, just not with everyone, and that's okay. I'm people too. But I also admire the ones who are fearless enough to post anything without feeling judged. I think the goal is to feel more free online, more 'you', because of the impact social media can have, and will keep having, on how we're seen.

Imagine, like, ten years from now. Some of us could have kids by then (or die), and if they saw whatever you're posting today, would they be proud of you? Like what if they went through your spam account and saw you ranting about your job? They'd get to know you more, right? But what if all they had was your main account with two posts? They'd be like, nah, my mom/dad was so boring.

Moral of the story: if you're planning on having kids someday, maybe make sure you're posting the stuff you'd actually want them to see. And maybe when they're older, you tell them you had a spam or meme account, and they can still respect you.

I also imagine what it would've been like if social media existed when my parents were young, so I could see what they would've posted. I feel like they have a lot of cool stories or pictures they've forgotten, or just don't want to talk about.

That's why I think we're missing the bigger picture about social media. Eventually it's going to become this big memories platform, something to share with our close ones and outsiders too. It will make it easier for people to understand who we were in the future. But it could also be dangerous, depending on how the content is received. It could make you look bad. And that's probably why I feel like I see more people trying to get rid of it.

What Kind of Content I Consume

I compared the type of content I've been consuming over the past five years and noticed how it evolved into something more existential and reflective. There's definitely more nostalgia involved now, and I feel like there's a bigger trend toward that kind of content too. We've reached a point where I can dig up old tweets or archived ig posts and just feel nostalgic looking at them.

It also feels like we're circling back to the same thoughts. Maybe we're becoming nostalgic for the same things at the same time. I'm not saying this is necessarily bad, but sometimes it makes new content feel a little more bland and inauthentic. I may sound like an old head, but maybe this new 'algorithm' could've changed us more than we realize.

I'm also not trying to sound like I'm on some spiritual/woke shit, but I think it's worth asking yourself: what are you actually looking for when you open social media nowadays? For me, it's still mostly entertainment, but there's also a layer of self reflection mixed in. It's a combination of stupid and serious things. I try to keep it balanced lol.

For instance, I saw a reel the other day with highlights of Diego (a really good forgotten baller) with a deep existential caption. I never thought I'd see the day I felt connected to something like that. The nostalgia, the caption, and the music all came together perfectly. It was exactly the kind of content I find myself connecting with nowadays. But a few minutes before, I was laughing at a random video I posted on my meme account. And that's me.

I felt like I understood what social media had become for me: a place to understand and share parts of my identity. And maybe that's why I started this website in the first place.

Lately, posting here feels more natural than posting on social media. Less performance, more intention.

My goal isn't necessarily to quit social media tomorrow. But I do want to spend less time consuming and more time creating. Maybe this website is my attempt at doing that.

And maybe one day I'll get rid of social media altogether. Who knows.

A screenshot of two surprisingly deep tweets from Chief Keef's Twitter in 2012, about failure and the purpose of nature

I just miss the old Twitter days, man. Good night.


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